Why Video Editing is Important

The production process involves three stages: pre-production, production and post-production. It has been established that post-production determines how everything on video will be viewed and heard on screen. Taking pieces of film and combining them sound like an artless job, but it takes someone with a keen eye and unique perspective to bring sound and footage together as well as showcase the talents of the producers, director, actors and crew. Something that appears as trivial as coloring determines how a message and story are conveyed. Appropriate coloring contributes to an ambiance that coincides with the music and pace of the film.

You can consider how editing a TV show like Modern Family, starring Sofía Vergara, gives the show the feel of a documentary. Timing and transitions are going to present the pace while sound is going to sell the emotion and atmosphere.

After production, you’re dealing with raw footage and audio: Coloring and music haven’t been determined, transitions aren’t in place, and scenes need to be cut. Poor editing can cause a compelling production to fail to meet its full potential.


Cuts are important due to their ability to establish distinctive moods throughout the film. If a scene is too short, it can leave the audience confused and affect the flow. In contrast, if a scene is too long, it may seem drawn out and sometimes boring. Good timing can construct a prodigious blockbuster while bad timing can ruin the climate and potential.


How we experience the transition of scenes sets the pace of the film and ultimately the flow. Poor transitions may ultimately cause confusion and ruin the intended pace of a movie or video.


Sound is 50% of editing. It’s the selection of the right music, synchronizing footage and making sure that your message is well received. The audio presented is going to be what evokes premeditated emotions from an audience.

The video editing process is just as significant as the production process. Being able to take raw footage and solidify the texture of a story requires technical and creative talents.

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